No digital marketing strategy is worth its salt if it’s not set up with the correct tracking, analytics, and methods of analysis to understand what went wrong, what went right, and ultimately the ROI of the campaign.
With new tools and techniques evolving to allow website and business owners to track every little detail of the activity on their website, it can often be easy to get overwhelmed with data when attempting to implement the analytics you need for an eCommerce, B2B or local website.
Google Analytics Certified
We pride ourselves on our ability to integrate with online businesses to understand the types of analytics and methods of data analysis needed throughout a website. This includes utilising Google Tag Manager to track everything from page visits right down to scroll depth, as well as utilising 3rd-party tools for tracking call length, user journey and even click data on a page.
Understanding why customers have abandoned a basket or clicked off a page without taking further action can help drive conversions. As well as setting up and configuring tracking for your site, we can analyse the data and provide recommendations for reaching your KPIs. As a full-service eCommerce agency, our team has the big picture, from digital marketing to web development.
Bespoke Analytics Consultancy
Whether you’re new to the world of analytics and are wondering how to get started with integrating Tag Manager, Google Analytics or Data Studio into your day-to-day processes, or you’re faced with an analytics issue and need assistance, we’re happy to help.
Get in touch with us today to discuss a custom analytics solution that is right for your website and business.