Magento & Adobe Commerce marketing services
PushON specialises in Magento and Adobe Commerce development, platform optimisation and technical services. Through our sister agency Connect, we provide dedicated digital marketing services built specifically for eCommerce businesses, delivered by specialists who understand the platform underneath.
This means you get dedicated expertise in both areas, with a single connected team behind your eCommerce growth.
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A connected approach to eCommerce growth
Magento and Adobe Commerce are powerful platforms designed to support complex eCommerce environments. However, even the most advanced platform needs a strong marketing strategy behind it to drive growth.
Through the PushON and Connect, you will have dedicated specialists, unified by our account management team. You work with a connected team, not two separate agencies pulling in different directions.
By combining platform expertise with marketing capability, you benefit from both technical and commercial expertise while working with a team that understands your full eCommerce environment.
SEO for Magento and Adobe Commerce
Search engine optimisation is one of the most important long-term growth channels for online retailers, and one where platform architecture has a direct impact on results.
Magento and Adobe Commerce offer strong technical foundations for SEO, but effective optimisation requires a structured strategy that accounts for site architecture, faceted navigation, layered filtering, canonical tag management, product catalogue structure and search intent.
Connect’s SEO specialists work with PushON’s platform team to ensure technical changes support SEO performance, not undermine it.
Paid Search (PPC) for Magento and Adobe Commerce
Paid search campaigns allow merchants to capture demand from customers actively searching for your products. For Magento and Adobe Commerce stores with large catalogues, well-structured campaigns and clean product feeds are essential to performance.
Connect manages paid search campaigns across Google Ads and Microsoft Ads, focusing on measurable return on investment.
Services include:
- Search and shopping campaign strategy and management
- Product feed management and optimisation
- Performance tracking and ongoing optimisation
- Conversion tracking and reporting aligned to your platform data
Paid social advertising
Paid social channels allow merchants to reach customers earlier in the buying journey and promote products to new and existing audiences.
Connect builds and manages paid social campaigns across the major platforms, including:
- Product-focused and catalogue campaigns
- Remarketing strategies for site visitors and past customers
- Audience targeting, segmentation and lookalike strategies
- Creative testing and performance optimisation
These campaigns support both new customer acquisition and longer-term brand growth.
How platform and marketing expertise work together
Because Connect works alongside PushON, the marketing team understands the technical structure of Magento Open Source and Adobe Commerce – not just in theory, but in practice.
This means marketing activity is shaped by platform reality, not built around it after the fact. In practice, this looks like:
- SEO strategy aligned with Magento site architecture and catalogue structure
- Conversion improvements delivered through platform changes, not just campaign adjustments
- Analytics and experimentation tools integrated correctly at the platform level
- Personalisation and optimisation strategies built on solid technical foundations
This collaboration ensures that marketing performance is always supported by a strong technical base.
Adobe Solution Partner since 2012
PushON has been working with Magento since 2008 and became an Adobe Solution Partner in 2012. Our team has extensive experience building and maintaining complex eCommerce platforms across Magento Open Source and Adobe Commerce.
By combining this platform expertise with Connect’s marketing capability, merchants benefit from a genuinely joined-up approach to building, maintaining and growing their eCommerce presence.
