PushON works with B2B organisations to design, build and support Adobe Commerce and Magento platforms that handle these requirements effectively.
B2B eCommerce Agency
B2B eCommerce comes with a level of complexity that most platforms, and most agencies, aren’t set up to handle.
Customer-specific pricing, credit accounts, order approvals and negotiated terms. Large, often fragmented product catalogues. Complex integrations with ERP, PIM and fulfilment systems. Buyers who expect the efficiency of B2C experiences, but with the functionality required for trade purchasing.
PushON builds Adobe Commerce and Magento platforms designed specifically for B2B eCommerce. We work with manufacturers, wholesalers and distributors who need platforms capable of supporting complex operations while delivering a straightforward buying experience.
If your current platform is difficult to manage, limiting growth or not meeting the needs of your customers, we can help.
The B2B Challenges PushON Solve
B2B eCommerce introduces a set of challenges that go beyond standard online retail and require a more considered approach to both platform architecture and user experience.
B2B businesses typically operate with negotiated pricing, tiered discounts and customer-specific catalogues. Platforms need to support this complexity accurately and consistently, without creating a cumbersome experience for the buyer.
Orders in a B2B environment often involve multiple stakeholders, approval processes and credit terms. Platforms need to support account hierarchies, defined purchasing roles and configurable approval flows that reflect how your customers actually buy.
B2B buyers order in volume and reorder frequently. Quick order entry tools, saved baskets and account-level order history are not nice-to-haves in this context; they are basic expectations.
ERP, PIM, CRM and warehouse systems sit at the heart of B2B operations. The eCommerce platform must connect with these reliably to ensure pricing, stock and order data is accurate across every touchpoint.
Product data in B2B environments is often extensive, with detailed technical specifications, multiple variants and custom attributes. Catalogues need to be straightforward to manage internally and easy to navigate for customers.
B2B platforms need to deliver significant functional complexity while still providing a fast, intuitive experience. The days of accepting poor UX as the price of B2B functionality are over; buyers now expect both.
How We Help
Platform Development
We design and build platforms configured specifically for B2B eCommerce, not adapted from a B2C starting point.
This includes customer account structures with defined roles and permissions, customer-specific pricing and catalogue visibility, custom ordering workflows and multi-stakeholder approval processes, and scalable platform architecture designed to support long-term growth without requiring a rebuild as the business evolves.
Our focus throughout is on building platforms that reflect how your business actually operates and how your customers actually buy.
System Integrations
B2B businesses depend on multiple systems working together accurately. A pricing error caused by a disconnected ERP or a stock discrepancy from an unintegrated warehouse system creates problems that ripple across the business.
PushON integrates Adobe Commerce and Magento with ERP systems for pricing, stock and order management, PIM platforms for centralised and consistent product data, CRM systems for customer and account management, and warehouse and fulfilment systems for real-time inventory and automated dispatch.
We build integrations that form a reliable part of your operational infrastructure, not connections that need constant monitoring and manual correction.
Migration and Replatforming
If your existing platform is no longer fit for purpose, we can support a full migration to Adobe Commerce or Magento Open Source.
We manage the complete process including data migration, integration rebuild and workflow configuration, ensuring continuity of trading throughout while delivering meaningful improvements in performance, scalability and usability on the other side.
Ongoing Support and Development
B2B eCommerce platforms require continuous development as product ranges expand, customer requirements change and business processes evolve.
We provide technical support to maintain platform stability and security, development retainers for planned feature delivery and ongoing improvements, and platform audits to identify risks, performance issues and opportunities before they affect trading.
Our Experience
PushON has been working with Magento and Adobe Commerce since 2008, delivering platforms for manufacturers, wholesalers and distributors operating in complex B2B environments across a range of industries.
The organisations we work with typically share a common set of challenges: integrating eCommerce with established operational systems, managing large and technically complex product catalogues, supporting pricing structures that vary by customer and contract, and delivering a buying experience that meets the expectations of modern procurement teams.
We take the time to understand your business, your processes and your constraints before recommending anything. If we think a different approach or a different platform would serve you better, we will say so.
If you would like to explore relevant experience, we are happy to talk through projects that align with your sector and requirements.
