Google Analytics Consultancy and Implementation

Google Analytics for eCommerce

No digital marketing strategy is worth its salt if it’s not set up with the correct tracking, analytics, and methods of analysis to understand what went wrong, what went right, and ultimately the ROI of the campaign.

With new tools and techniques evolving to allow website and business owners to track every little detail of the activity on their website, it can often be easy to get overwhelmed with data when attempting to implement the analytics you need for an eCommerce, B2B or local website.

Our team are experts in the implementation of Google Analytics for eCommerce.

Google Analytics Certified

We pride ourselves on our ability to integrate with online businesses to understand the types of analytics and methods of data analysis needed throughout a website. This includes utilising Google Tag Manager to track everything from page visits right down to scroll depth, as well as utilising 3rd-party tools for tracking call length, user journey and even click data on a page.

Understanding why customers have abandoned a basket or clicked off a page without taking further action can help drive conversions. As well as setting up and configuring tracking for your site, we can analyse the data and provide recommendations for reaching your KPIs. As a full-service eCommerce agency, our team has the big picture, from digital marketing to web development.

GA4 Audit & Setup

If your business has recently migrated to Google Analytics 4 (GA4) and is facing issues, you have come to the right place. Our team of Google Analytics experts can help you with a comprehensive audit of your GA4 property and provide the necessary support and training to overcome any challenges.

We understand that migrating to GA4 can be a daunting task, especially for businesses with no prior experience with the new platform. While GA4 offers many advantages over the older Universal Analytics (UA), it also requires a different approach to tracking and reporting. As a result, many businesses have migrated to GA4 but are struggling to make sense of their data.