If your business has recently migrated to Google Analytics 4 (GA4) and is facing issues, you have come to the right place. Our team of Google Analytics experts can help you with a comprehensive audit of your GA4 property and provide the necessary support and training to overcome any challenges.
We understand that migrating to GA4 can be a daunting task, especially for businesses with no prior experience with the new platform. While GA4 offers many advantages over the older Universal Analytics (UA), it also requires a different approach to tracking and reporting. As a result, many businesses have migrated to GA4 but are struggling to make sense of their data.
How to audit your GA4 setup
For many, migrating to GA4 has been a mad dash against the clock before the timeout on July 1st 2023, which can lead to mistakes in your setup. The only thing worse than collecting no data is collecting bad data.
That’s why auditing can be so crucial! We’ve compiled a list of our top things to verify are working as expected so that you can trust the data.
- Is it tracking? Make sure to verify that data is coming in at all. Head to Settings > Debug View using the Google Analytics Debugger to check if you can see your own actions coming through.
- Are all pages tracked? Check tag coverage under Settings > Data Streams > Web Stream Details > Configure Tag Settings > Admin > Tag Coverage, where you’ll be able to see which pages are tagged and which aren’t.
- Are you tracking anything useful? Moving to GA4 is a great opportunity to analyse what goals you should be measuring and if old metrics even fit those goals any more.
- Is eCommerce still being measured? GA does not measure eCommerce events out of the box, so you risk losing valuable data if you don’t have a solution for tracking them in GA4. Check your previous method to see if it can be carried across or updated.
Our GA4 Migration Audit and Support service is designed to help businesses like yours overcome these challenges. Our team will conduct a thorough audit of your GA4 property to identify any issues or errors that may be affecting your data accuracy. We will then provide you with a detailed report highlighting the areas that need improvement, along with actionable recommendations to address them.
In addition to the audit, our team will also provide you with comprehensive support and training to help you make the most of your GA4 account. We will guide you through the setup process, show you how to create custom reports and dashboards and provide you with tips and tricks to improve your data analysis.
Our GA4 Migration Audit and Support service includes:
- GA4 Account Audit – A thorough review of your GA4 account to identify issues and errors affecting your data accuracy.
- Recommendations Report – A detailed report highlighting areas that need improvement, along with actionable recommendations to address them.
- Support and Training – Comprehensive support and training to help you maximise your GA4 account, including setup guidance, custom reports, and data analysis tips.
- Ongoing Support – We will continue to provide you with support and advice even after the initial audit and training are complete to ensure that your GA4 account is running smoothly.
Get in Touch
Undergoing a business transformation project? Need analytics help? Have an eCommerce consultancy requirement we can help with? Fill out the form to get in touch.
Alternatively, call us on 0161 820 7628.