Searchandising (Search Merchandising)
Optimising and refining on-site search to improve conversionWe have been working with eCommerce businesses for almost two decades. The complexity of some catalogues means that search is of the utmost importance. Our Searchandising (Search Merchandising) services are designed to optimise on-site search and ultimately drive revenue.
Searchandising your eCommerce store
Searchandising is the process of merchandising on-site search. It’s an ongoing and iterative process, that involves ensuring the data is appropriately channelled into the on-site search engine, that results are accurate, and a that feedback loop is established for you to get insights.
Search Merchandising is particularly relevant to businesses with complex or large product ranges. It assists users in finding the correct product and transact more efficiently. It might also be appropriate to serve results for blog, guides, manuals and other content types that could improve your conversions.
PushON’s searchandising team have been working with enterprise-level on-site search platforms for many years, assisting eCommerce businesses in optimising their on-site search results and conversion rates.
Would you like to Searchandising for your eCommerce store?
On-Site Search Products
1. Algolia
a market-leading real-time search product with strong capabilities for complex indexation, relevance and results
2. Klevu
an AI-powered search engine for eCommerce businesses with integrations for Shopify, Magento Open Source, Adobe Commerce, Big Commerce and many more.
3. Adobe Live Search
Adobe Sensei-powered on-search platform for Adobe Commerce that features synonym management, redirects and merchandising rules.
Our Searchandising Communication Rhythm
You’ll have a consultant as your primary point of contact for the Searchandising service, with support from Account Managers and Business Analysts where required. Your consultant will deliver monthly reports and participate in quarterly roadmap meetings with you and the rest of your PushON team.
Monthly Searchandising Reports – These are your regular chances to catch up with your Searchandising consultant and learn what optimisations we’ve made, the performance as a result, and what opportunities there are going forward.
Quarterly Roadmap Meetings (QRM) – Once a quarter, we’ll schedule strategic planning sessions with all of your PushON team across our many development and marketing services. There, you and your Searchandising consultant will be able to offer advice and support to your other campaigns and projects and receive the same back to ensure a unified strategy.
Would you like to Searchandising for your eCommerce store?
Onboarding to our Search Merchandising Service
For eCommerce businesses already leveraging an on-site search platform, our Searchandising team will typically audit the existing configuration to ensure the implementation conforms to best practices and provides opportunities for expansion.
Where a new on-site search platform is being implemented, your Searchandising consultant will work alongside the development team to integrate the product and assist with connecting data sources. The team can also provide recommendations during on-site search platform selection.
Searchandising Partnerships & Certifications
PushON have been working with eCommerce businesses since 2005, establishing key partnerships has been a core pillar of our success, typically partnering with three best-in-class solutions for each product category. For on-site search product our search merchandising (Searchandising) consultants are trained and certified with Algolia, Klevu and Adobe Live Search.
“The initial auditing phase has been a great piece of work by PushON, delivering a structured roadmap of what we need to do.”
Interested in Searchandising your store?
Contact us on 0161 820 7628 or email us today
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