Marketing for Magento
Magento has a powerful SEO toolset built into the core platform, which, when applied effectively can help to boost your search engine rankings and accelerate growth online. Our Magento marketing team are trained to use Magento and understand the nuances from a Magento marketing perspective, whether that be Magento SEO, Paid Media, Paid Social or Social Media Marketing.
Magento SEO & Content Marketing
It’s important to understand that each eCommerce platform has its own nuances and ways of working. Our Magento SEO team understand Magento marketing and how the native toolset works. We also have a range of tools at our disposal to ensure that Magento has been configured optimally for search engines in order to maximise visibility within them. From a content marketing perspective, our team know how to make the best use of Magento’s native content management system, and work alongside our UX design team to create content that is both engaging and visually appealing.
Magento PPC & Paid Social
Like all storefronts, eCommerce only works if traffic is driven to it. PPC and Paid Social are two very quick ways to drive traffic, and ultimately sales on your Magento website. Our experienced Magento PPC team use a range of tools; Paid Social, Remarketing and Retargeting to drive traffic to your website at a competitive CPC (cost per click) to drive ROI (return on investment). In eCommerce particularly Google PLAs are important, and our team have training on Magento PPC, and how to optimise Magento product feeds to work with Google PLAs.
Magento Social Media Marketing
Consumers will discuss your product on social and other platforms whether you want them to or not; pictures on Instagram, updates on Facebook and posts on Twitter need to be monitored and engaged with in order to nurture a healthy discussion, protect your brand (where necessary) and drive revenue. Our Magento Social Media team can run your social channels or provide consultancy/best practice advice to assist your customer service teams.
Ready to Learn More about Magento Marketing?
Get in touch using the contact form below or call 0161 820 7628 to discuss our Magento marketing offering. Our Magento SEO, PPC and Social Media teams are all ready to help your eCommerce business grow.
Magento Marketing Automation
Running a successful eCommerce store is a time-consuming thing. You’ll have suppliers to negotiate with, stock levels to manage, orders to fulfil and customers to service. Anywhere you can improve efficiencies, save time and increase profits is a lifeline.
There are numerous marketing automation solutions for Magento that can be deployed to greatly improve your site profitability and we would recommend the DotDigital Engagement Cloud as a great starting place.
Whether it’s, customisable abandoned cart emails, customer onboarding programmes or omni-channel promotional communications, automated marketing solutions are a critical part of the marketing mix.
Talk to PushON about Magento marketing automation solutions that will work for you.
Magento Marketing Tools
Magento 2 has a marketing tools dashboard to help all store owners practice some basic marketing principles for their store. It’s by no means a one-stop-shop for all your marketing needs but a good starting place if you’re short on budget and time.
The promotions functions allow users to set catalog and cart price rules that trigger discounts based on various conditions set.
The communications options allows users to customise all default notifications sent to the customer as well as create news letter emails and RSS feeds.
The SEO and Search section provides search term analysis and functionality to provide meta data as well as set URL redirects and manage broken links.
Manage user generated product reviews and create an engaging experience for your customers.
PushON can assist in setting up the basic set of marketing tools included and can advise and assist in going beyond by deploying and customising a wide range of Magento marketing tools to suit your needs.