The Magento 1 to Magento 2 migration is straightforward, provided is it planned, managed, and resourced appropriately. The same applies to other website migration platforms. Leveraging the opportunities around migration is essential. What can be improved? What new functionality can be utilised?
Magento 1 to Magento 2 Migration
Magento announced that Magento 1 would be sunsetting in June 2020. There has since been an increase in demand for Magento 1 to Magento 2 migration, which is why it is critical to consult a certified Magento agency before migrating.
A general website migration, whether it is from M1 to M2 or from another platform, includes transferring customer data, product data, order history and content. However, migrating functionality and bespoke extensions requires the development of a functional specification.
PushON has a certified Magento development team who have the experience to migrate numerous Magento 1 websites to Magento 2 successfully.
Magento 2 Migration from Another Platform
PushON’s Magento developers are familiar and experienced with website migration and have the capabilities to work with various eCommerce platforms, migrating them on to M2. We have successfully completed website migrations from bespoke systems, as well as SaaS platforms. The effort required depends on the scoop of the project. However, all migration projections follow our standard development process.
Magento 2 migration also provides an opportunity to reflect on what should be kept, what could be improved and what should be added to the website’s eCommerce roadmap.
Magento Migration Process
Magento 1 to Magento 2 migration, or another eCommerce platform, follows the same process. The scope of the Magento migration must first be defined through a business immersion workshop. This allows our team to fully understand why you have chosen to migrate and how your current website is performing and functioning. It also gives us the opportunity to provide recommendations to be implemented onto the new site.
If you are migrating from Magento 1, our developers will review your existing codebase to see how existing bespoke and third-party extensions work, particularly when it comes to integration with third-party systems or complex functionality.
Once the scope is agreed, our Magento development team will commence backend development to construct the functionality required for the website. Our frontend team will develop the Magento 2 theme either from your existing designs, or with input from our UX design team who can create new designs based on brand guidelines and customer journey.
All Magento migration projects run through a full QA (Quality Assurance) process. Training is delivered before UAT (User Acceptance Testing).
Magento Migration SEO Checklist
- Maximise Crawl Budget via Robots.txt
- Minimise Crawl Errors
- Implement 301 Redirects
- Migrate Meta Data
- Ensure Schema is in Place
Technical SEO for Magento Migration
PushON is a recognised and established full-service eCommerce agency. Our specialism not only lies within the Magento development and UX design teams, but we also have dedicated and experienced Magento marketing specialists, who are embedded on all Magento projects from migrations to new site builds.
When it comes to Magento and other website platform migrations, technical SEO plays an influential part and is often forgotten about. Our SEO team will create a checklist of tasks to work through to ensure your website does not lose visibility online and we will identify opportunities to maximise exposure on search engines. It is fundamental to involve technical SEO expertise throughout the migration and for the post-launch phase.
For more information about Magento migration, have a chat with one of our experienced and certified Magento developers today on 0161 820 7628 or send us an email to firstname.lastname@example.org.