PushON is an experienced UX design agency, specialising in Magento and other eCommerce platforms. A tried and tested methodology is in place to ensure that your brand is represented online in a consistent way, while being structured for growth and user experience.
UX Design Process
The UX (user experience) design process begins with a creative briefing process as part of the structured business immersion workshop. As a reputable UX design agency, this is an integral part of the process, particularly for eCommerce websites. All stakeholders involved in the project should attend the immersion. It is an opportunity to provide creative materials, including brand guidelines, personas and other essential collateral/materials that will be useful to our UX design team.
Following the immersion workshop, wireframes are developed with the product owner, aligned to the functional specification and the creative brief. Once the wireframes are approved, layouts for all key templates are designed responsively for mobile, tablet and desktop. During each phase of the UX design process, a member of the SEO team and a Magento Certified Developer will review the designs to ensure they comply with organic search from a technical perspective.
UX Design for eCommerce
UX design for eCommerce websites is a critical component of all Magento development projects. Alongside project work, our UX design team will consult with clients on specific projects to develop further components or functionality for existing websites, paid media or content marketing campaigns.
Our UX designers have a deep understanding of eCommerce, in addition to web development. This means they can produce usable designs that are achievable to implement within an acceptable timeframe.
Ongoing UX Design Services
Our UX Design team deliver visually appealing but functional website designs that deliver sales. They can be engaged during a new website build, turning customer personas into seamless customer journeys, or they can work with you post-build too as part of a full website re-theme, or devising highly attractive artwork for marketing and promotional purposes. The team is comfortable working alongside internal client design teams, with other third-party suppliers, or creating the entire design experience themselves.
When creating website designs and marketing materials, it is critical to understand who your customer is. This is an essential part of UX design, and all eCommerce website projects. Our UX design team can undertake digital persona research using a combination of quantitative and qualitative data, including social analytics, email surveys, interviews and market data to develop several distinct personas that represent the website audience. These personas will feed into the design process, allowing us to develop a bespoke user experience to your audience, influencing them to convert.
Conversion rate optimisation (CRO) is also included in our UX design process.
Get in Touch
For more information about UX design, have a chat with our experienced team today on 0161 820 7628
or send us an email to firstname.lastname@example.org.