UX Design Process
The UX design process initiates with a creative briefing session, as part of the structured business immersion workshop. All stakeholders involved in the project should attend, and it is useful to provide creative materials including brand guidelines and any collateral/materials you’re happy with. Following the immersion workshop, wireframes are developed by hand with the product owner, aligned to the functional specification, in addition to the creative brief. Once wireframes have been agreed, layouts for all key templates are designed responsively for mobile, tablet and desktop. At each step in the UX design process, a member of the SEO team and a Magento certified developer will review the designs to ensure they’re sound from a search and technical perspective.
UX Design for eCommerce
Designing eCommerce websites is a key component of all our Magento development projects. Alongside project work our UX design team consult with clients on specific projects to develop further components or functionality for existing websites or marketing campaigns. Our User Experience (UX) designers have a deep understanding of eCommerce, in addition to web development, which means that they can produce usable designs that are achievable to implement within an acceptable timeframe.
Ongoing UX Design Services
In addition to producing designs for full eCommerce projects, our UX design team also provide ongoing design services to support our eCommerce clients. These services include one-off projects to provide designs for new features and functionality, in addition to ongoing support; producing banners, manipulating product images and marketing images.
Understanding your customer should provide the foundations for all eCommerce website projects. Our UX Design team can digital persona research, using a mixture of quantitative and qualitative data; social analytics, email surveys, interviews, market data to develop a number of distinct personas that represent the website audience. These personas then feed into the design process and allow us to tailor the user experience to your audience.
Ready to Start a Project?
Get in touch using the form below, or on 0161 820 7628 to discuss your UX design project. Our UX design team are ready and waiting to discuss your brief.