Research and Analysis
A UX specialist is a valuable member of any web development and digital marketing team, especially when it comes to eCommerce. User experience (UX) is a fundamental element to attaining KPIs online, as it provides a fascinating insight into how users behave on your website and the steps they take from visiting the site to making a conversion. As part of our web development process, PushON will plug in our UX specialists from the beginning to develop the most effective page designs to lead visitors to converting. This includes design and functionality considerations, as well as marketing, all down to the finest detail.
Before the web design work can begin, our UX consultants will research and analyse your customers to understand their needs and incorporate this into the wireframes. This is fundamental to help grow your customer base and business, as well as convert a user and increase retention. It also offers an engaging and interactive way to connect your brand with your customers across devices.
Our competitor analysis will uncover how similar businesses are operating online, comparing the functionality of their website to yours, to help create a unique experience for your online customers.
Incorporating User Experience with Web Design
Aside from analysing a user’s journey, UX and design work in partnership to ensure the website is engaging, user-friendly and creative.
It is essential to ensure that your website offers a seamless eCommerce experience when compared to competitors. An effective website will not only be good for users, but good for business too, helping achieve KPIs, including sales and ROI.
Our UX specialists and designers are passionate about the work they do and how they deliver it to clients. As the digital industry develops and user behaviour changes online, incorporating user experience into your marketing strategy is critical, especially with the increased usage of mobile and other smart devices.
Contact PushON today and have a chat about your UX requirements.