UX Design Process
The UX design process initiates with a creative briefing session, as part of the structured business immersion workshop. All stakeholders involved in the project should attend, and it is useful to provide creative materials including brand guidelines and any collateral/materials you’re happy with. Following the immersion workshop, wireframes are developed by hand with the product owner, aligned to the functional specification, in addition to the creative brief. Once wireframes have been agreed, layouts for all key templates are designed responsively for mobile, tablet and desktop. At each step in the UX design process, a member of the SEO team and a Magento certified developer will review the designs to ensure they’re sound from a search and technical perspective.