Why is Digital Marketing Important?
Digital marketing is a smarter and more efficient way to reach your customers. By combining its various disciplines, your messages can have a level of impact that traditional forms of media cannot.
Search optimisation drives potential customers to your company’s website by improving your visibility on search engines such as Google. Paid media means you can focus your messages to a certain location, age group and gender, whilst in-depth, live reporting allows you to refine your ad campaigns in real-time. By creating content, you can inform and persuade potential customers by providing information about your products and services.
How Can Digital Marketing Help Your Business?
Building and maintaining a website is a great way to increase sales and strengthen your brand.
From sole traders to eCommerce giants, digital marketing can revolutionise the way a business operates, helping to reach a wider audience in an efficient and cost-effective way.
Research suggests that businesses who use automated ads at an optimal time, increase their conversion rates by 50%, whilst digital ads are 70% more likely to be seen and have a 50% higher response than print ads.
Content Marketing is a great way to reach your customers. Producing content drives traffic, increases levels of engagement and creates opportunities.
Our process involves getting to know your marketplace and producing informative articles that address the audience in a genuinely helpful way. We explore their problems via popular search queries and publish content that aims to solve them.
Importantly, we ensure content is functional and works as part of a wider strategy involving other digital marketing services like Search Engine Optimisation and Paid Media Advertising. We consistently monitor performance, fine-tuning pages and titles, ensuring each marketing tactic we deploy is as effective as possible.
Search Engine Optimisation
The aim of Search Engine Optimisation is to boost Google rankings, visitors, conversions and profitability.
This achieved by modifying your website by adapting and creating new pages that serve the search terms your customers use.
We look to improve a website using a wide range of determining factors including in-depth Keyword Research, Content Creation, Page Speed Analysis (Desktop & Mobile), Sitemaps & URL Indexing, plus, Top-Level Backlink Analysis.
By undergoing an audit, we can gain a precise understanding of how your domain can be improved and the actions needed to achieve results. If you’d like to know more about the work we do, visit our Case Studies section where you can read about the successes we’ve shared with past clients.
Get in Touch
Want to discuss online marketing? Whether it is organic, paid or a blended approach our marketing team can help. Fill out the form to get in touch.
Alternatively, call us on 0161 820 7628.