Search engine giant Google is continuously rolling out updates that can affect websites’ ranking positions, which ultimately, can impact traffic and conversions. Google updates are serious, and they shouldn’t be ignored.
Fortunately, PushON has a highly-skilled eCommerce SEO team who pick up on the updates immediately and act quickly. With a passion for organic marketing, whether it’s auditing a site, content marketing or site optimisation, they work to the highest standards and can help you stay ahead of the competition while working towards your overall KPIs.
As a leading and recognised SEO agency in Manchester, Bristol and Edinburgh, we take time not only improving organic search performance through a variety of technical and skillful methods, but we also make it our priority to understand how your business operates and the industry you sit in. Our organic search marketing strategies are bespoke, achieving eCommerce objectives and adding real brand value.
Experienced SEO Agency
Organic search engine marketing is primarily concerned with performing actions that enhance the positive aspects of your site including site speed, navigability and relevance, while reducing the adverse effects such as poor quality inbound links and on-site practices. These factors are often complex and require an expert-level of understanding of SEO, as well as a host of marketing tools and resource to perform deep crawls and ongoing site analysis. Fortunately, PushON has an in-house, talented team of SEO professionals and an abundance of tools.
As part of our ongoing work, we continually monitor trends and everything surrounding search engines’ algorithms, updates and policy changes to ensure all our clients are working to best practice, despite how arbitrary they might seem.
SEO for eCommerce
If you’re an eCommerce business, organic search performance is a fundamental element in your business’s performance. Single ranking positions can be measured in the thousands or millions of lost or gained revenues. Customer reviews, quality of a website, competitive pricing and delivery options all contribute to your site’s commercial performance, which is why SEO is critical to ensure your products are being seen by your target audience online.
PushON’s eCommerce SEO team creates and delivers award-winning organic marketing strategies from technical SEO to content marketing and outreach campaigns, all of which contribute to improving ranking positions and online visibility, driving traffic to your site, and raising brand awareness. We consistently monitor our clients’ websites, looking for new ways to enhance site speed, increase domain authority and maximise link-building opportunities.
Award Winning SEO Agency
Our passion for SEO shows in the work and results that we deliver to our diverse range of clients. We provide in-depth analysis of your website through technical SEO and content audits, all of which identify issues and outline how to quickly resolve them.
PushON has been at the helm of digital and eCommerce marketing since 2006. Search Engine Optimisation has become an integral part of what we do as an agency. We’ve achieved thousands of new customers for our clients and helped them to transform how their brand is perceived within the marketplace.
We’re an award-winning eCommerce marketing agency, and we thrive off new challenges, so why not give us a call today to discuss elevating your site above competitors?
Being at the top of SERPs (Search Engine Results Positioning) puts you at the forefront of potential customers minds. But, is that achievable?
Yes. We have a proven track record of developing integrated search and content strategies that integrate seamlessly to improve and bolster website rankings. We identify opportunities to create growth that is commercially driven and measurable. We get to know and understand the search queries that your customers use and create content that will address their enquiries.
Using benchmarking and a monthly keyword ranking report we refine and redress our aims, continually looking to improve performance – this constant modification allows us to be proactive and stay one step ahead of competitors.
We use the latest and most sophisticated analysis tools to ensure we have a full, and vivid picture of how our client’s sites are performing. This means we can keep an overview of the backlink profile, implement on-page improvements, undertake in-depth SEO audits to understand mobile and desktop performances and, most importantly, understand successes and where we must improve.
Our services also include Site/URL Structure Strategy, Competitors Analysis, Image Search Optimisation and more. If you’re concerned about the performance of your website and would like to speak to one of our in-house SEO experts, contact our team today.
If you’re interested in learning more about the work that we do visit our case studies section.
Search with Commercial Intent
Search Engine Optimisation today is more sophisticated than ever. No longer is it about driving traffic en-masse to a website, but instead, refining the quality of the audience we attract. We aim to ensure that the people visiting a domain are there for a purpose and have the right commercial intent.
This means getting to know your business and the problems that your customers face, then applying our expertise in technical analysis, data insight and onsite optimisation. This will help us to understand any high commercial intent keywords and create campaigns that deliver genuine, commercial results.
Understanding Commercial Intent
There are essentially three types of search query; informational, navigational and transactional. For the most part in eCommerce, we are looking to attract customers with a transactional purpose. However, it can be an effective strategy to aid in a customer’s research. This helps to build trust and to guide searchers on a journey that is more likely to end with a purchase.
A user’s intent is usually identifiable from the way they phrase their searches. Searching for ‘Do I need a plumber?’ is a different type of intent from ‘emergency plumber now’. At PushON we take the time to understand varying intentions and how they can be harnessed to deliver successful outcomes.
Get in Touch
Want to discuss online marketing? Whether it is organic, paid or a blended approach our marketing team can help. Fill out the form to get in touch.
Alternatively, call us on 0161 820 7628.