PPC (Pay Per Click) Advertising for eCommerce

A PPC agency delivering award winning results since 2005

PPC stands for pay-per-click, and is a digital advertising model where you pay a fee each time someone clicks on your ad. Essentially, you’re buying targeted visits to your website, landing page, or app. Everything is tracked and measured and with the right skills can be honed and tweaked to provide incredible ROI for your marketing spend.

PPC Specialists Certified by Google and Microsoft

At PushON, we are leading specialists in PPC (Pay Per Click) advertising and a certified Google and Microsoft Ads Partner. We are dedicated to helping businesses unlock the full potential of both Google and Microsoft advertising platforms, including Google Search Ads, Microsoft Ads, Google Shopping, and Google Display. With our expertise and tailored strategies, we will maximise your online visibility, drive targeted traffic to your website, and boost your conversions and revenue.

As a certified Google and Microsoft Partner, PushON has demonstrated a high level of proficiency and excellence in managing both Google Ads and Bing Advertising campaigns. Our team of experts has undergone the required training and consistently meets Google’s and Microsoft’s standards for performance and best practices.

ROAS Calculator

Use the Return on Ad Spend (ROAS) calculator below to calculate your return on ad spend from Paid Media channels.

Google Search Ads:

Reach your target audience precisely when they are actively searching for products or services related to your business with our Google Search Ads service. We create compelling ad copy using our in-house content team and implement advanced keyword targeting techniques to ensure your ads appear prominently in Google search results. Our team continuously monitors and optimise your campaigns to maximise your click-through rates (CTR) and return on investment (ROI).

Key features of our Google Search Ads service:

  • Strategic keyword research and selection
  • Ad copy creation and optimisation
  • Ad extensions implementation
  • Bid management and optimisation
  • Conversion tracking and reporting
  • Search ad script creation and management
  • Continuous campaign monitoring and optimisation

“This initial auditing phase has been a great piece of work by PushON, delivering a structured roadmap of what we need to do.”

Catherine Murphy

Global Head of Digital Technology, Edrington

Google Shopping Service

Drive qualified traffic to your eCommerce store and increase your online sales with our Google Shopping service. We optimise your product feed, create visually appealing product listings, and implement bidding strategies to enhance your visibility on Google Shopping. Our eCommerce experts leverage their in-depth understanding of product optimisation and data analysis to improve your click-through rates and conversion rates, ultimately maximising your revenue and return on ad spend (ROAS).

Key features of our Google Shopping service:

  • Product feed optimisation
  • Product listing creation and optimisation
  • Bid management and optimisation
  • Merchant Center setup and configuration
  • Enhanced product targeting and segmentation
  • Performance tracking and reporting

“We see PushON as a vital extension of our in-house team and have immensely enjoyed working with them over the last four years.”

Sam Wilson

Head of Digital and eCommerce, Silver Cross Ltd

Google Display

Raise brand awareness, reach new audiences, and engage potential customers across millions of websites and apps with our Google Display service. We design captivating display ads that align with your brand identity and strategically place them on relevant websites and platforms. Our team uses advanced targeting options, including demographics, interests, and remarketing, to ensure your ads are seen by the right people at the right time, driving brand recognition and generating valuable traffic.

Key features of our Google Display service:

  • Audience targeting and segmentation
  • Placement targeting and contextual targeting
  • Remarketing campaigns to re-engage past visitors
  • Ad scheduling and frequency capping
  • Performance monitoring and optimisation

Microsoft Advertising

Microsoft Ads, formerly known as Bing Ads, offers a powerful platform to reach a vast audience of potential customers. With billions of searches conducted every month on the Microsoft Search Network, advertising on Microsoft Ads provides an excellent opportunity to connect with users actively seeking products or services related to your business. 

Here’s why Microsoft Ads should be an integral part of your digital advertising strategy:

  • Reach a Wide Audience: Microsoft Ads allows you to tap into a diverse audience, including millions of users who exclusively use Bing as their preferred search engine. Gain exposure to a unique segment of the market that might be untapped by your competitors.
  • Cost-Effective Advertising: With Microsoft Ads, you can potentially achieve a lower cost per click (CPC) compared to other platforms. By strategically targeting relevant keywords and demographics, you can optimise your ad spend and achieve a higher return on investment (ROI).
  • Increase Conversion Rates: Microsoft Ads offers powerful audience targeting capabilities, allowing you to segment your audience based on factors such as demographics, location, and user intent. By reaching the right people at the right time, you can drive qualified traffic to your website and increase conversion rates.
  • Expanded Network: In addition to Bing, Microsoft Ads extends your reach to partner sites like Yahoo and AOL, further expanding your audience and increasing the visibility of your ads across multiple platforms.

Would you like to discuss our PPC Advertising services?

Why Choose PushON for your PPC Advertising?

At PushON, we take a data-driven approach to PPC advertising, leveraging the power of analytics, insights and our experience with eCommerce to refine and improve your campaigns continually.

Our certified Google and Microsoft Ads specialists stay updated with the latest trends and best practices to deliver exceptional results for your business.

  • Extensive expertise in Google Ads advertising
  • Tailored strategies to meet your unique business goals
  • A transparent and collaborative approach
  • Proven track record of driving high-quality traffic and conversions
  • A dedicated team of certified Google Ads specialists
  • Continuous monitoring, optimisation, and reporting

Are you looking for a PPC advertising agency you can trust with your marketing budget?

Contact us on 0161 820 7628 or email us today

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