Are you looking to supercharge your Google Shopping campaigns and save up to 20% on Cost-Per-Click (CPC)? Our Shopping CSS Service is designed to optimise your eCommerce strategy and maximise ROI.
What is Google Shopping CSS?
Google Shopping CSS stands for “Google Shopping Comparison Shopping Service.” It is an innovative feature provided by Google to enhance the shopping experience for retailers and customers. CSS allows retailers to display their products on Google’s Shopping ads, enabling them to reach a broader audience and boost their sales. With CSS, merchants can create captivating product listings in the Google Shopping carousel.
How the 20% Saving on CPC Works
- Google’s previous antitrust case: In 2017, the European Commission fined Google for favouring its comparison shopping service over others in search results. As a result, Google introduced the “Google Shopping CSS” program to comply with the ruling and to promote competition.
- Benefit of using Google Shopping CSS: By using Google Shopping CSS, merchants can achieve cost savings on their advertising spend for Google Shopping ads. The savings are a 20% reduction in the Cost-Per-Click (CPC) for the same product listing compared to advertising directly through Google’s standard Shopping Ads.
- How to qualify for the 20% savings: To be eligible for the 20% savings, merchants need to partner with a certified Google Shopping CSS. These CSS providers have met the requirements and guidelines set by Google to offer their services to online retailers.
- Setting up with a CSS provider: Once a merchant partners with a certified CSS provider, they can create and manage their product listings through the CSS platform. The CSS provider will run the Shopping Ads on Google’s platform on behalf of the merchant.
- Calculating the savings: The actual 20% savings will vary depending on the individual product’s CPC bid and the level of competition for that specific product. However, the overall savings can be significant for merchants with substantial Google Shopping advertising budgets.
Why Choose Our Google Shopping CSS Service?
- 20% CPC Savings: Our service is specifically designed to help advertisers save 20% on their CPCs, enabling you to stretch your advertising budget and achieve higher returns.
- Improved Visibility: By utilising Google’s Comparison Shopping Services, your products will gain enhanced visibility, reaching a broader audience of potential customers.
- Data-Driven Strategies: We analyse the performance of your campaigns using advanced data analytics, enabling us to make data-driven decisions and optimise your campaigns for better results.
- Expert Support: Our team of experienced professionals will be with you every step of the way, providing expert guidance and support to ensure your success.
- Transparent Reporting: You will receive regular performance reports, keeping you informed about the progress of your campaigns and the savings achieved.
- Google Merchant Centre Set up: If you do not have a Google Merchant Centre account set up, no need to worry! We will set up your account with the CSS to ensure you save 20% on CPCs.
Get in Touch
Don’t miss out on the opportunity to take your business to the next level with Google Shopping CSS. Get in touch and start reaping the benefits of increased visibility, higher conversions, and a thriving online presence.
Alternatively, call us on 0161 820 7628.