Paid Social Advertising Services

We manage end-to-end paid social campaigns that drive measurable growth. From strategy to creative, optimisation to reporting, our team delivers full-funnel performance tailored to your goals.

Platforms:

Meta:

Reach new and existing customers with data backed creative strategies. Maximise performance with Advantage+ features, dynamic content, and A/B creatives at scale.

TikTok:

Scale your brand to the next level utilising Top Feed and Pulse Suite to expand your reach to new users. Start converting with TikTok Shop, promoting with video content and dynamic ads. Boost website sales with a range of ad content from Spark Ads to Affiliate Content.

Pinterest:

Find your audience when they are ready to buy, aligning your ads when your users are looking for inspiration. Utilising video and static content for awareness, consideration and conversion goals. Take it to the next level with Premiere Spotlight, taking over premium ad placements to maximise the reach of your ads.

Snapchat:

Harness Snapchat’s advanced targeting to connect with Gen Z and Millennial users across the funnel. Reach an engaged, mobile-first audience with immersive full-screen creatives designed for attention. Drive action with dynamic product ads, AR lenses, and story formats.

“We see PushON as a vital extension of our in-house team and have immensely enjoyed working with them over the last four years.”

Sam Wilson

Head of Digital and eCommerce, Silver Cross Ltd

Our Approach

We build omnichannel paid social campaigns with purpose. Structured around the customer journey we deliver results at each stage of the funnel.

Awareness

Be seen by the right people, at the right time.

PushON believes new user acquisition is key when it comes to Paid Social, and it shouldn’t come with a heavy cost. That’s why we work closely with clients to understand their audiences and help build a creative strategy that places them in front of new users who match their audience profile, while maintaining an efficient CPM (cost per 1,000 impressions).

Engagement

Spark interest and encourage brand interaction.

Keeping the customer journey flowing, we drive conversation with ads that make sure new users remember who you are. Using solutions like Pulse Suite or Affiliate Campaigns, we place ads directly where your users are active to maximise brand lift.

Traffic

Turn interest into consideration.

Using engaging copy and CTAs (call to action ) that drive a direct response, send high-quality traffic to your website. Pairing copy with our creative testing could result in impressive clickthrough rates with low-cost clicks.

Conversion

From first time buyers to returning customers.

Reap the rewards of a completed customer journey. We maximise profitability with value-based optimisations that are applied to campaigns and consistent creative testing to scale winning ads that promote conversions and high ROAS (return on ad spend).

Personalise ads to your users with dynamic content and deliver products to users who have shown interest in the past, by targeting them when they’re most likely to purchase.

Structured for success

Account Audits

Benefit from a comprehensive audit during onboarding, covering:

Business Setup
Account Health Check
Budget Optimisation & KPIs
Ad Account Success

We ensure you’re structured for success by conducting quarterly Account Audits, whilst making sure new features are being considered and optimisations don’t come to a halt.

Onboard With Ease

With our streamless process, we ensure we have account access, KPIs, and our creative strategy ready for a stress-free launch.

Frequent Reporting

Stay updated with monthly reports, gaining campaign insights with bespoke reporting that gives a comprehensive breakdown across platforms.

Want to see the bigger picture? We partner with Triple Whale & Fospha, using an MMM (Marketing Mix Modelling) that provides you with clarity on your channels true value and how to optimise for success.

Communication

We believe clear, consistent communication is key to campaign success. That’s why we offer flexible and structured touchpoints to keep you informed and aligned:

Weekly or Bi-Weekly Calls – Regular check-ins to review performance, discuss optimisations, and align on priorities.
Monthly Performance Reviews – Deep dives into campaign data, insights, and progress against KPIs.
Quarterly Business Reviews (QBRs) – Strategic sessions to reflect on past performance and plan future creative, targeting, and media strategies.
Day-to-Day – Ongoing communication for quick updates, requests, and collaboration between meetings.

“This initial auditing phase has been a great piece of work by PushON, delivering a structured roadmap of what we need to do.”

Catherine Murphy

Global Head of Digital Technology, Edrington

Can we help you implement a Paid Social media advertising strategy?

Comprehensive Account Audit

Business Setup

Verify business details, configure roles, connect assets, and ensure proper pixel & CAPI implementation.

Account Health Check

Assess campaign structure, resolve warnings, review budget allocation, and verify tracking options.

Budget & KPIs

Analyse spending patterns, objective allocation, and benchmark KPI results across timeframes.

Ad Account Optimisations

Ensure best practice is being met by evaluating campaign goals, naming conventions, audience segmentation, and creative performance.

Are you looking for Paid Social Experts?

Case Studies…

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