Enhancing Analytics and Reporting for National Museums Liverpool
About National Museums Liverpool (NML)
National Museums Liverpool (NML) encompasses several renowned museums and art galleries located in and around Merseyside, such as the Museum of Liverpool, Walker Art Gallery, International Slavery Museum, Maritime Museum, Lady Lever Art Gallery, World Museum, and Sudley House.
These institutions provide unique insights, storytelling, heritage, community, education, and collections to visitors on both national and international levels. NML required assistance from PushON to efficiently archive their Universal Analytics data and to configure their GA4 accounts for enhanced insights.
A Universal Analytics Problem:
NML approached PushON just weeks before Universal Analytics’ complete shutdown, seeking consultancy on archiving their invaluable UA data. Due to tight deadlines, the project required a quick turnaround. PushON guided NML through the archival process, which involved archiving valuable legacy Universal Analytics data across seven websites with different tracking issues and setups over the past decade.
GA4 analytics consultancy, support, training, and setup:
PushON provided GA4 analytics consultancy, support, training, and setup. By offering a clearer insight into their analytics and reporting, PushON helped NML to inform future strategies for the museums individually and collectively. A strategy was designed based on NML’s important data, and a framework was provided for them to follow. Consistent stand-ups between the PushON and NML teams ensured the process was on track and met the Google deadline.
“PushON’s expertise and quick response were crucial in helping us preserve important historical data while upgrading our analytics system. This partnership is about more than just saving data – it’s about using new technology to provide us with better insights to improve how we engage with our visitors.”
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