The evolution of eCommerce in the construction industry
Budget and resistance to change stalling digital transformation in construction supply sectorHistorically built around face-to-face interactions and traditional supply chains, builders’ merchants and construction suppliers are under pressure to adapt to a world increasingly shaped by eCommerce.
Today’s B2B customers expect the same seamless service they receive from B2C retailers – faster service, mobile-friendly experiences, and interactions that feel tailored to their specific needs. A 2024 McKinsey B2B Pulse report reveals that over half of B2B buyers are willing to switch suppliers if they encounter poor digital experiences.
Failing to meet these expectations comes at a cost. Businesses risk falling behind, losing market share, and missing critical opportunities for growth. Despite the clear benefits of digital innovation, the construction sector has been slow to adopt, with many businesses hampered by gaps in readiness and strategy.
The Evolution of eCommerce in the Construction Industry
To download The Evolution of eCommerce in the Construction Industry report fill in the form below:
“This report offers more than a snapshot of the sector’s challenges. It’s a guide for action, laying out the practical steps needed to overhaul outdated systems and bridge the gaps.”
The Evolution of eCommerce in the Construction Industry
To download The Evolution of eCommerce in the Construction Industry report fill in the form below:
This report delves into these challenges, providing a comprehensive look at the digital readiness of the construction industry. To better understand where the sector stands and where it needs to go, we surveyed 250 industry leaders and decision-makers in construction eCommerce.
While most respondents believe they are prepared for mobile-first experiences, deeper analysis uncovers significant weaknesses. This report offers more than a snapshot of the sector’s challenges. It’s a guide for action, laying out the practical steps needed to overhaul outdated systems and bridge
the gaps. Let’s take a closer look at the results of our survey to uncover the insights that will help construction suppliers ensure their tech stacks are fit for purpose. From addressing infrastructure gaps to adopting customer-centric strategies, this report aims to equip businesses with the tools and knowledge needed to navigate the challenges ahead.
If you’d like to discuss the report, or need help with your eCommerce and digital marketing, get in touch with us,
Contact us on 0161 820 7628 or email us today
Related Articles
The future of eCommerce in construction
For years, the construction supply sector has relied on face-to-face interactions and traditional retail to do business. But as digital transformation accelerates across industries, builders’ merchants and construction suppliers face a stark reality: If they don’t...
Is your business built for eCommerce?
'The change in consumer behaviour following covid-19 and the rise of D2C presents an insurmountable opportunity to the construction sector.' The opportunity for growth within the Construction SectorThe United Kingdom has the most advanced e-commerce market in Europe....
Is your webstore ready for Black Friday?
Ensure your eCommerce store is Black Friday ready and capitalise on what, for some, is a defining moment for their annual turnover. Are you ready to cash in on Black Friday? With the busiest time of the year fast approaching and the change in consumer buying habits...