Over the Edge into Platform – September 18th

Ian Daniels
1 min read Published 18th September 2024

Speaker Ian Daniels takes us inside the next gen of Adobe’s marketing technology and what it could do for you!

Inside the next-gen of Adobe Marketing Technology

In this webinar Ian covers:
  • What are CSC, PIE, EDS and AEP and what do they mean for my business?
  • Why the enterprise data landscape is moving beyond narrow definitions like CDP’s or composable CDP’s into federated audience composition use case patterns
  • How these use case patterns are changing how applications are packaged based on how businesses need them to work
  • Where Gen AI fits in real world use cases and what the practical potential looks like from hands on experience

Rewatch the webinar below:

About Ian Daniels….

Ian has worked with Marketing Technology focusing on the Adobe ecosystem for over 15 years, leading digital transformation projects for 100’s brands including Natural History Museum, London Stock Exchange Group, Amazon, Levi’s Strauss, Aldi, Cancer Research UK, Darktrace.

Thoughts from PushON…..

Sharing knowledge is vital, and there are so many experts in our industry that have insight no one else does. We are delighted to have access to such expertise, and even more delighted to be able to share it with you.

More webinars are to come, so keep your eyes peeled for more knowledge on the horizon!

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