The PushON eCommerce Brunch
The second-best thing we are brilliant at is lunch. We’re flipping amazing at lunch, or in this case brunch. We like to stay close to the market, to understand what is genuinely moving the needle and so we create a relaxed atmosphere with stand out peers and speakers that our guests can resonate with.
You know when someone is good at what they do fairly quickly, and our guests are brilliant.
But first of all, we must thank the speakers. A huge shout out to Olly O’Toole and Emily Higgs at Adobe who helped us pull this all together.
Olly started off the day with a presentation about the global B2B market. The great thing about this brunch format is that the guests can get involved straight away. It’s a conversation more than a presentation. The guests are involved from the outset.
One great take away from Ollys deck was:
“Millennials drive 73% of B2B buying decisions”
If you’re marketing to grey haired old men assuming all business is done on the golf course, perhaps it’s time for your cocoa and slippers. I say this as a grey-haired old man of course.
Simon Wharton
Business Strategy Director
Contact me if you’d like to speak at, or attend any of our future brunch events.
I have deep love for Ian Daniels. One of those utterly brilliant top of their game, best in the country at what they do, type people who is nothing but generous. We have had the fortune to have worked alongside Ian on some major projects and rarely have we seen projects run smoother. A superb communicator and presenter.
Ian is deep into the Adobe stack and gave us a run through that really turned into an expert clinic. Lots of talk about meaningful customer journey analysis with an easter egg featuring this hirsute author.
And then brunch was served. I should have mentioned that we held this in the private dining room at 20 Stories in Manchester. The room is great, the service was excellent and the view incredible. There’s no better place to really understand the uniqueness of Manchester, built for business but so very personal and personable. To know that you can be in the hills in 30 minutes after working in one of the most dynamic cities for business in the World is a bit special.
I had the duck. It was excellent.
After lunch we’re straight on with our very own MD, Sam Rutley.
We’ve been working closely with Hyvä over a good few months and have developed our own version with significantly extended capabilities. It’s fast as ffffffff flip.
Even more impressive, subject to a couple of criteria, we can spin up an Adobe Commerce / Magento MVP in a matter of minutes. That is….minutes.
Imagine how that impacts cost on a project?
More information on how we can help you with your Hyvä theme projects is available here.
Finally and by no means least, our client, Mark Moody from WDS, who delivered a brilliant piece about B2B marketing with complex products sets, BUT, in a Jurassic Park themed deck.
Much debate. Much fun.
A group of people ending the day significantly better prepared for the year.
Not quite the end of the day. We retired to the deck of 20 Stories for some drinks and the view.
Presentations from the brunch for your viewing pleasure:
B2B Commerce - Adobe
Adobe Commerce Presentation by Olly O’Toole and Emily Higgs – View here
Brunch, Business & Beyond: B2B Commerce trends with the new Adobe solutions - Ian Daniels
Ian Daniels from IMS Euro LeapPoint dives deep into the Adobe stack and how it all fits together – View here
Would you like to attend our next brunch?
Do you have a Hyvä theme project challenge for us?
Contact us on 0161 820 7628 or email us today
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