When AI becomes the storefront
Book nowA practical, platform-agnostic half-day workshop for online retail leaders who need to understand what AI-driven discovery means for revenue and how to implement evidence-based strategy to gain a competitive advantage.
| Hosted by: | SixBySix, Hypernode & PushOn |
Meet the speakers
Associate Director of Marketing
Alex Hogan
Alex Hogan, Associate Director of Marketing at PushON, will share how the agency builds AI that genuinely understands a brand and its customers. Most businesses get generic results from AI because they give it generic inputs, and Alex's session, "Know Your Brand, Find Your Buyer: Building AI That Actually Knows Your Customer", tackles that head on. Drawing on PushON's work building structured AI agents across a wide range of client accounts, he'll show how brand positioning, audience insight and account history can be turned into reusable frameworks that shape smarter paid media across Google, Meta and TikTok. He'll also walk through how PushON tests lead gen creative systematically, using AI to sharpen decision making rather than replace it. Attendees will leave with a practical model for making AI useful in their own marketing, wherever they are on their readiness journey.
