Our paid media team are experts in pulling together a bespoke blend of media to achieve your online marketing goals and take your business to the next level. We are experienced in managing spend wastage, improving account efficiency, driving sales and traffic along with increasing account profitability.
Google Search Ads
Still, the king of paid search advertising, Pay Per Click (PPC) is a successful way to direct your audience to your website and drive conversions. PPC is also a great way to track campaign results and gain a deeper understanding of your customers to continually tailor campaigns to meet their interests and behaviour.
Our paid team are experts in PPC Management and have vast experience in all platforms.
Paid Media Services
Used for eCommerce websites, Google Shopping ads showcase your products across the search network and include the product image, title and price. These ads drive high-quality traffic and conversions because users have already seen an image of your product and price before reaching your website.
To ensure Google Shopping Advertising runs smoothly, our paid media experts will work with you to manage the shopping feed and create a campaign structure which will drive a high volume of sales and revenue while maintaining a strong ROI.
In our experience, Bing Ads has been an effective platform for clients, particularly for highly competitive industries. Compared to Google, Bing has less competition which means Bing has a significantly lower cost per click and cost per conversion. When discussing your paid media strategy, our team will suggest if incorporating Bing Ads within your strategy will help you achieve your overall marketing goals.
Our paid social team are highly experienced in managing ads via Facebook, Instagram, LinkedIn, Twitter and YouTube for B2B and B2C sectors. Our team use their expertise to understand who your audience is along with their interest and behaviours. We continually test ads to ensure they’re successful in driving quality traffic and conversions.
Find out how our paid media experts use paid social to help you achieve your marketing goals.
As Amazon Search continues to grow, more advertisers are choosing to include this platform within their overall marketing strategy. Consumers who use Amazon already have a high search intent, making it extremely appealing for eCommerce clients.
Find out how our paid media experts use Amazon Search to help you achieve your marketing goals.
Remarketing is a key element of any paid media campaign and has been successful for eCommerce and lead generation clients. Used within Google and Bing Ads, Amazon search and paid social, it is a highly effective method of targeting your different audience types, by displaying your products or services to those who have already shown interest in them.
Find out how our paid media experts use remarketing to help you achieve your marketing goals.
Google Display Network
An extremely visual platform, Display Campaigns can be very effective when used in conjunction with other forms of paid media. This type of campaign is very successful in increasing exposure to your brand, through the use of eye-catching creative. Our paid media team are highly experienced in creating and managing display campaigns across Amazon search, Google Ads and paid social to reach your marketing goals.
Find out how our paid media experts use Google Display to help you achieve your marketing goals.
Randomly targeting advertisements at passers-by is a thing of the past, thanks to Programmatic technology. Programmatic applies the latest collected-data technology to traditional digital display advertising across a wide variety of targeting options, such as device, interests, behaviour, location and demographics.
It allows our in-house paid media experts to target, and then re-target, potential customers. This is not only a great way to promote your brand but increasing the possibility of a sale. Our team uses sophisticated attribution tools to deliver results, prove effectiveness in ROI and provide a foundation for your future strategy.
To many marketers, Programmatic is the future of online advertising. Google predicts 60% of digital advertising budgets could be spent on Programmatic by next year.
Our team utilises Programmatic to generate leads, increase sales and grow awareness of your brand. We work with a wide range of companies who are looking to reach their customers in unique and effective ways, whilst staying a step ahead of their competitors. Our team of experts are experienced, friendly and generous with their time. If you’d like to discuss Programmatic, contact us today.
Get in Touch
Want to discuss online marketing? Whether it is organic, paid or a blended approach our marketing team can help. Fill out the form to get in touch.
Alternatively, call us on 0161 820 7628.
Frequently asked questions about Paid Media
What is paid media advertising?
Paid media advertising is a common form of digital marketing and something everyone comes across daily: banner ads, pop-ups or sponsored posts on social media sites like Facebook and Instagram and so on. Paid media advertising is typically used alongside other forms of online marketing, such as SEO or email marketing to increase brand awareness and drive traffic to your website.
How will paid media benefit my business?
Paid media advertising is one of the most effective and modern forms of marketing that enables you to reach a target audience with specific attributes such as demographics and interests. This can be done through various channels, such as Google Ads, social media ads and email marketing. The main benefit of paid media advertising is that it allows you to control your spending and reach a specific audience. Paid media can not only bring traffic but also generate brand exposure and credibility for your business.