With its precision targeting, live monitoring and insightful reporting, paid media is the most advanced toolkit for instant, responsive digital marketing. Managed by PushON’s experts, your campaigns will reach exactly the customers you’re chasing. We can pull together a perfect blend of media to satisfy the demands of your market and help take your business to the next level. Whether you’re selling products or services, B2B or B2C, we’re ready to put your offering on customers’ screens.
Key Types of Paid Media
Paid media is no longer simply about PPC in search results, even though that remains the most popular format. When choosing a display network to advertise on, you have to consider the audience and the best hosts and advertising flavours they respond to. Retail works well on PPC, for example, whereas B2B services might suit LinkedIn advertising. If you’re trying to light the fire under a content marketing campaign that has a broad appeal, native advertising can get your ads on mainstream newspapers’ sites for very low rates. Sometimes a blend of media is appropriate; other times you’re best off focusing narrowly. Here’s a quick rundown of the key paid media:
- Shopping Campaigns
- Google Display Network (GDN)
- Customer Match Email Remarketing
- Gmail inbox advertising
- YouTube TrueView
- Paid Social
- Programmatic & Media Buying
- Native Advertising
- Amazon Sponsored Products
Let us Apply our Expertise to the Mix
PushON’s paid media team has a wealth of successes under its belt and we’re ready to take on any challenges you throw at us. We’ll analyse your situation and work out the optimum network(s) on which to display your ads, then set up and manage your accounts to squeeze every drop of value out of your ads.
Your competitors are already doing it, so start the ball rolling by getting in touch today.
As with all of PushON’s services, full reporting of your PPC accounts comes as standard. We can trace every visitor who has arrived at your site through PPC and follow their (anonymised) journeys. This lets us see which ads have been performing, which landing pages work the best and where would-be customers are dropping out of the purchase process. As time passes and the amount of data increases, this information becomes invaluable and lets us fine-tune ever further.
Why not get in touch so we can talk about using paid media with incredible returns on your investment.