Is it time to include Bing Ads in your PPC Strategy?
Google is still the King, but you should have a strategy that includes Bing too.
Without question, Google Ads is the king of paid marketing and it looks set to be that way for a long time. With the numerous functionalities and reporting options Google Ads provides for advertisers and most people utilising Google Chrome as their search engine, Google now dominates the paid marketing space.
However, with this popularity comes increased competition for keywords, especially for industries such as fashion and travel. It shouldn’t come as a surprise that advertisers are starting to look for opportunities elsewhere, particularly through Bing Ads.
This new approach has seen advertisers starting to shift their thinking from Google Ads Vs Bing Ads to Google Ads plus Bing Ads. By using the two together, many are reporting more positive results. For example, If you are a small company in an industry where Cost Per Click (CPC) continues to increase and you have a limited budget, then you may struggle to compete on Google. But by using Bing Ads. where CPC’s are lower, you may find more success.
Broaden Your PPC Strategy
This will not be the case for all companies and more factors need to be taken into consideration, but there are plenty of opportunities. Especially with Microsoft having three search engines; Bing, Yahoo and AOL – you get the chance to show ads across them all.
Microsoft continues to introduce new features such as In-Market Audiences and Headline 3 (to name a few) which suggests Microsoft is concentrating on what really counts – people, making it easier for advertisers to use their service effectively and expand their campaigns into new territories.


Thoughts from PushON…..
Bing is the second largest search engine world wide.
The Edge browser is installed as the default browser on Windows PCs with Bing set as the default search engine. There’s a certain demographic of users without the technical knowhow of how to change that.
Bing Ads has to be part of your paid media strategy. Ignore it at your peril!
Are you looking for a Paid Media agency with expertise in eCommerce?
Contact us on 0161 820 7628 or email us today
Related Articles
Summit Clothing partners with PushON to accelerate eCommerce growth
About Summit Based in Middlesbrough and founded in 2019, Summit has built a loyal following of fashion-conscious men aged 18 to 30 through a clear brand identity, consistent product development, and authentic storytelling. What started in a spare bedroom is now a...
12 Ways to Maximise Paid Media for Black Friday Success
Black Friday is a prime event for digital marketers looking to maximise conversions and revenue. With intense competition and high consumer expectations, a robust paid media strategy can make a huge difference. The following tips, derived from expert recommendations,...
Cost-effective tactics for navigating CPC surges
Associate Director of Marketing, Alex Hogan, speaks at Brighton SEO 2024 about navigating CPC surges in the PPC space. Last week, we had the privilege of attending the world’s largest search marketing conference, Brighton SEO, where we were able to watch industry...