Shortlisted for Biddable Media Awards
PushON shortlisted for Two Biddable Media Awards in 2020There was jubilation in the office today as news reached us that our Paid Media team had been nominated for not one, but TWO Biddable Media Awards!
The categories are ‘Display Campaign of the Year’ and ‘Best Integrated Biddable Campaign.’
Alex Hogan, Head of Paid Media at PushON, explains why this campaign was so noteworthy...
We’re very proud of the work the Paid Media team has done with Hardsoft Computers, so it’s fantastic to be recognised in this way.
In January 2019, we began working with Hardsoft on Google Display campaigns to build brand awareness. The aim was to create a ‘Commuter’ audience profile using the data gathered and target travellers on the London underground, driving traffic to the website and the wider business, Hardsoft Computers.
Geo-targeting was applied to all ads within a 2km radius of each tube and railway station in London. The data collected included engagement, location and time of day. This information allowed us to create a feedback loop which informed the wider business’s campaigns and offline marketing efforts.
Alex Hogan – Head of Marketing at PushON
Exceptional Results and Strong Foundations
In terms of results, our ads were shown to (impressions) 1.7 million users for a total of £1,839.82. This resulted in 4400 new users visiting the site.
The campaigns generated 273 conversions costing 21.62 each. Given that the lifetime value of a new customer is up to £200k, this is an exceptional return. Cost per Click was £0.22.
The campaign was hugely successful and demonstrates PushON’s ability to apply online data to display advertising innovatively and effectively. Long term, a foundation has been provided for Hardsoft to execute more effective campaigns and assign data and an ROI to traditional above the line marketing.
“We have been advertising on the London Underground for 7 years and have never been able to measure ROI. Alex Hogan and the team at PushON has delivered exceptional results and taught us to push the limits of Paid Media to maximise our offline marketing – genius!”
Giving ourselves a pat on the back
It’s lovely to get recogntion for the work we do and important to celebrate our achievements even though we’ll always be striving for better. Congratulations to Alex and the Paid Media team for their nominations!
Are you looking for a Paid Media agency with expertise in eCommerce?
Contact us on 0161 820 7628 or email us today
Related Articles
Summit Clothing partners with PushON to accelerate eCommerce growth
About Summit Based in Middlesbrough and founded in 2019, Summit has built a loyal following of fashion-conscious men aged 18 to 30 through a clear brand identity, consistent product development, and authentic storytelling. What started in a spare bedroom is now a...
Stephensons aims to set the standard for eCommerce
Stephensons, a renowned fifth generation, family-run catering supplies business is revolutionising its eCommerce offering to support its diverse customer base. Stephensons has partnered with eCommerce consultancy, PushON, to enhance its eCommerce capabilities and...
12 Ways to Maximise Paid Media for Black Friday Success
Black Friday is a prime event for digital marketers looking to maximise conversions and revenue. With intense competition and high consumer expectations, a robust paid media strategy can make a huge difference. The following tips, derived from expert recommendations,...