Adobe recently announced that Magento Commerce has been re-named to Adobe Commerce.
We believe this signifies a move to unify Adobe’s leading portfolio of products, snuggling Adobe Commerce neatly alongside other Adobe products such as Creative Cloud, Experience Manager, and Adobe Document Cloud.
Magento has been a part of the Adobe family for some time now. It has helped Adobe deliver its ambition of “changing the world through digital experiences” by providing the missing piece in its jigsaw – transactional commerce. It has now gone a long way to making “every experience shoppable”.
Magento has been long associated as a leader and innovator in both B2C and B2B eCommerce (according to Gartner and Forrester) and under Adobe’s stewardship, and the new name of Adobe Commerce, we see this as a rational step to a successful future, packed with new features to help merchants grow. It is worth noting that Magento Open Source, the non-licensed version of Magento, and arguably aimed more at SME business, will retain its name.
PushON has been a long-standing certified Magento partner for over a decade and will continue to support the platform. We believe it provides the flexibility and scale to help merchants grow, as we’ve seen over the last 12 months – we’ve never been so busy! We continue to this day to publish marketing materials, whitepapers, host events and more to support the ecosystem and share knowledge. Magento also provides the tools and flexibility for our marketing team to increase sales and customer loyalty through organic search (SEO) and paid media. We believe Magento provides a more seamless experience in managing these channels than arguably some other platforms.
To sum up, the renaming of Magento Commerce to Adobe Commerce is no great surprise and a rational decision. We only hope it signifies Adobe’s continued commitment to supporting the ecosystem that helped make Magento so successful and continues its roadmap of product investment and innovation, whilst remaining competitively priced. This is what makes Magento, or should we now say Adobe Commerce, so innovative and successful.
If you want to know more about Adobe Commerce and how it can help you prepare for future growth, get in touch, we’ll be happy to chat.
PushON is an award-winning full-service eCommerce agency that provides a complete range of web development and marketing services. We push clients’ sales through optimisation, outreach, social media and content marketing. As a leading certified Magento Solution Partner, PushON offers impeccable standards of ingenuity, design and commerciality.
PushON has recently opened its first two offices outside the North West of England; one in Bristol and another in Edinburgh.