Last week, we had the privilege of attending the world’s largest search marketing conference, Brighton SEO, where we were able to watch industry leaders in SEO, Paid Search, Social, Analytics, and more.
In 2023 our Senior Technical SEO Specialist, Kestra Walker, and our Managing Director, Sam Rutley, took to the stage to speak about integrating Adobe Commerce and marketing. This year, our Associate Director of Marketing, Alex Hogan, spoke about navigating CPC surges in the PPC space.
Over the last few years, customer acquisition costs have increased significantly, and it has become increasingly harder to convert users. As digital advertisers, we constantly face shifts in costs per click (CPC) in our accounts; some of these shifts are within our control, and some are not. In Alex’s talk, he ran through the common causes of CPC surges and outlined strategies that we can implement to navigate these tricky and expensive periods on our accounts, as well as utilising a few real-life examples.
