Author Archives: Andy Darnell

Google Testing New Ad Extensions? You Beta Believe it!

Andy Darnell | August 1st 2014

When Google started including Ad Extensions alongside Quality Score and CPCs to determine Ad Rank, we knew it was only a matter of time before […]

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SAScon Live Blogging Day One: Pay to Play – Are Paid Search and Social Destroying Organic?

Andy Darnell | June 5th 2014

So as the first coffee of the morning kicks in, one of the first sessions was looking at how SEO is standing up to the […]

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Consumer Ratings Make For More Sociable Ads

Andy Darnell | March 18th 2014

As we all know, Google loves to test out a new ad extension or two to help improve the overall effectiveness of PPC ads. So […]

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