Google Testing New Ad Extensions? You Beta Believe it!

img: swarvemen.com. When Google started including Ad Extensions alongside Quality Score and CPCs to determine Ad Rank, we knew it was only a matter of time before we started seeing some new, weird and wonderful extensions doing the rounds. But why...

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SAScon Live Blogging Day One: Pay to Play – Are Paid Search and Social Destroying Organic?

So as the first coffee of the morning kicks in, one of the first sessions was looking at how SEO is standing up to the ever increasing challenge presented by paid and social. Hosted by James Lowery from Compeller,...

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Consumer Ratings Make For More Sociable Ads

As we all know, Google loves to test out a new ad extension or two to help improve the overall effectiveness of PPC ads. So given the growing influence reviews and social feedback are having at the moment, it’s...

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FocusON: PPC Tips – Granularity Is The Key!

PPC is one of the founding cornerstones of Google, and all online search for that matter, so one of the key things you can do as an advertiser is get your paid ads working as hard for you as...

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